The Partnership is not only a great opportunity for DS TECHEETAH to help raise awareness and funds for the sanctuary, but it’s also a way for us to display why we are racing in Formula E. Wild cats are extremely threatened due to many different factors, the universal one is the loss of habitat, but also hunting, loss of prey and human-wildlife conflict. Alongside these, there is of course also the global threat to ecosystems created by climate change.
“As part of the partnership, DS TECHEETAH are adopting Willow and donating a percentage of our merchandise sales to the BCS. Together with our partners, we are hosting various events to raise the profile and awareness of the work they do. The whole team are hugely passionate about this project and we want to encourage the whole paddock and the wider Formula E family to get involved”.
DS TECHEETAH Chief Commercial Officer, Keith Smout