About DS Automobiles
Young French brand, DS Automobiles was launched in 2015. Its ambition is to embody, in the automotive industry, the French luxury know-how. Driven by its outstanding heritage and avant-garde spirit, DS perpetuates the values of innovation and distinction inherited from the first DS, launched in 1955, and opens a new territory in the premium market.
The first second-generation model of DS, DS 7 CROSSBACK, the SUV with innovative savoir-faire from Paris, opens a range of six global vehicles with one launch per year. Therefore, in September 2018, DS brand presents, its new SUV, DS 3 CROSSBACK, the high-tech style icon, and its 100% electric version E-TENSE.
Available in 2019, DS 7 CROSSBACK E-TENSE 4X4 – the hybrid powertrain by DS – and DS 3 CROSSBACK E-TENSE – the first ever DS full electric car – deliver the strategy of electrification of the entire range.
Designed for customers looking for a means to express themselves as individuals, the DS cars stand apart through their avant-garde design, refinement in every detail, advanced technologies and dynamic serenity.
For its discerning customers, who demand personalisation and exclusivity, DS Automobiles has created “ONLY YOU, the DS experience”, a programme of exclusive services for a unique brand experience.
DS models are distributed via DS STORES and DS SALONS, comprising the new network exclusive to DS Automobiles. In the first half of 2018, 140 showrooms were opened around the world and the brand had 340 sites by the end of June 2018, including DS WORLD PARIS, its flagship at 33 Rue François 1er.