About DS TECHEETAH

DS TECHEETAH Formula E team is the combination of two of the most prominent teams in the ABB FIA Formula E championship, combining performance and avant-garde.

Ahead of Season Five of the all-electric street racing series, the winners of the 2017/2018 Drivers’ Title, TECHEETAH Formula E, partnered with DS Performance, one of the most successful manufactures in the series, to become DS TECHEETAH Formula E.

DS TECHEETAH is owned by SECA, a leading Chinese sports marketing and management company specialising in sports talent representation, event management and content/IP development. SECA’s headquarters are in Shanghai. The company’s investors include China Media Capital (CMC) Holdings and member of the NBA Hall of Fame, Yao Ming.

DS Automobiles is a French brand born in Paris; DS was founded on 1 June 2014. Its ambition is to embody the French know-how of luxury in its cars. Driven by its outstanding heritage and avant-garde spirit, DS perpetuates the values of innovation and distinction inherited from the first DS, launched in 1955.

Designed for customers looking for a means to express themselves as individuals, the DS Collection comprises DS 3, DS 3 CABRIO, DS 4, DS 4 CROSSBACK, DS 4S, DS 5, DS 5LS, DS 6 and completed with DS 7 CROSSBACK. The models in the DS range stand apart through their avant-garde design, refinement and attention to detail, advanced technology and dynamic serenity.

Meet the Management Team

Sheng Li, DS TECHEETAH Chairman

Sheng Li

DS TECHEETAH Chairman

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  • Sheng Li received his MBA in the Warsaw Sports Center of the University of Oregon
  • Former Vice President of Market Development and China Head of Marketing for Visa
  • General Manager from mainland China for Visa
  • Leader of the global task force for the Visa Beijing Olympic Game sponsorship
  • Founded SECA in 2010
Edmund Chu, DS TECHEETAH President

Edmund Chu

DS TECHEETAH President

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  • Sits as the Managing Director (Global) of SECA, a Chinese management and marketing agency
  • Founded the company Kosmos with FC Barcelona star – Gerard Pique and Hiroshima Mikitani the Chairperson and CEO of Rakuten – initial project was to create a new Davis Cup competition with the International Tennis Federation
  • Represents CMC, the mother company of SECA as a representative on the board of the City Football Group
  • Sits on the board and runs the Portuguese Football club, Vizela FC
Mark Preston, DS TECHEETAH Team Principal

Mark Preston

DS TECHEETAH Team Principal

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  • 15 years in Formula One with teams such as McLaren and Super Aguri F1
  • Founding Team Principal of Formula E with experience of technical, commercial and operations for leading a front running team
Ivan Yim, DS TECHEETAH Managing Director

Ivan Yim

DS TECHEETAH Managing Director

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  • 25 years of experience in business strategy, partnerships and marketing
  • Senior business management positions with Disney, VISA, IBA, Kerry Group and Pacific Media
Xavier Mestelan Pinon, DS Performance Director

Xavier Mestelan Pinon

DS Performance Director

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  • After 20 years in motorsport as race engineer and then technical director in WRC and WTCC, Xavier Mestelan Pinon was named head of DS Performance, the motorsport division of the DS Brand
  • The DS E-TENSE FE 19, first second generation of single-seater car in Formula E, was fully developed under his responsibility
Leo Thomas, DS TECHEETAH Race Director

Leo Thomas

DS TECHEETAH Race Director

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  • Leading engineering roles in LeMans and GT Teams
  • Developing new tech and simulations tools
  • In Formula E since the first race in 2014
  • Co-founder of RS Simulation in Monaco
Keith Smout, DS TECHEETAH Chief Commercial Officer

Keith Smout

DS TECHEETAH Chief Commercial Officer

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  • 25 years of commercial experience in Formula 1, the music industry and professional sports
  • Worked in Formula E for four seasons and has been responsible for the acquisition and retention of some of the largest sponsors in the series
Pedro De La Rosa, DS TECHEETAH Sporting and Technical Advisor

Pedro De La Rosa

DS TECHEETAH Sporting and Technical Advisor

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  • A Formula One driver who has participated in 107 Grand Prix for the Arrows, Jaguar, McLaren, Sauber and HRT F1 teams
  • Prior to racing in Formula One, European Champion of radio controlled cars, Formula Fiat and Formula Ford Spanish Champion, British and European Formula Renault Champion, and Japanese Formula 3, Formula Nippon and GT Champion
  • In Season Four of the Championship, Pedro joined TECHEETAH bringing a wealth of experience to the driver and technical division; an integral part of the development and strategic direction of the team moving forward

Partners

SECA partner logo
CMC partner logo
DS Automobiles partner logo
Total partner logo
Efacec partner logo
Foin partner logo